Brief Discussion on Qualitative Research Methods

Qualitative research is all about collecting and analyzing non-numerical data such as text, video, or audio to better understand the concepts, opinions, and experiences of the people taking part in the research. This research method is used for gathering in-depth insights into a problem or come up with new ideas for research. This method of research is mostly used by dissertation help firms in humanities and social sciences in subjects such as anthropology, sociology, education, health sciences, history, etc. where the researcher is more interested in knowing about what people have seen, heard, or encountered in particular circumstances.

Individual Interviews:

These interviews can be conducted over the phone, skype or face to face. The main idea behind these interviews is to ask the subject a series of questions and follow ups to know what they are thinking, what they have in mind regarding a particular research and what motivates them. It is up to the interviewer to come up with questions that have been prepared before time so that there is no confusion during the interview even though there is no need to stick to a script. if the subjects are interested in talking or want to tell more, it is up to the interviewer to see how to go about asking questions and getting the right answers.

Focus Groups:

Focus groups are usually conducted in-person. The main idea behind these groups is to provide a safe and comfortable environment to the subjects where they can talk about their thoughts and feelings without getting influences or pressurized by any external force. These focus groups provide the researcher with a chance to see how the subjects respond and how they behave in any given situation or circumstances, offering them better insights.

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Observation allows the researchers to watch the people while they behave in certain situations and circumstances. This way, the researcher can see what they are doing and then compare it with what they say to get the real picture. It is because many people say and do things that are not true and behave differently in the same situations. Observation gives researchers a chance to see people when they do not know that they are being observed, and this is what gives them an advantage.

In-Home Videos:

These videos allow researchers to observe how users interact with others in their homes. The best thing about in-home videos is that the researchers can observe the subjects in a natural, comfortable environment that is free of all external pressures and presents a realistic picture.


This is another way with the help of which researchers can collect information by distributing questionnaires that contain open-ended questions. The subjects can respond to these questions and provide answers according to their situations and conditions and the researchers can work them out and convert them into data. Qualitative research is considered more instrumental in conducting research and finding facts because all the observations, interpretations and analyses come from people who can be trusted to provide an honest account of what they have been through and what they have seen.

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Case Study

Case studies have become a famous means of collecting information and conducting research as they involve a deep understanding through multiple types of data sources. They can be either explanatory, exploratory, or describe an event in detail with interviews, documents, reports and observations that gives researchers a chance to go through the actual accounts and understand how things work.

Lifestyle Immersion And Dialogue:

Researchers also consider real world dialogue as well lifestyle immersion as qualitative research method. Lifestyle immersion is when the subject attends an event or occasions and records an honest view of what went on. During these activities, subjects indulge in real world dialogues and this is considered a powerful way to get deeper understanding of what motivates, frustrates or satisfies them.

Researchers need to understand the ways and means of analyzing qualitative data along with knowing the right methods for qualitative research. The researcher must know how to prepare and organize the data the right way, review and explore it and develop a data coding system that helps to present findings most accurately and draw conclusions that are acceptable and satisfactory.

It is only when the researchers will understand the main idea behind qualitative research methods and see how their subjects experience the world that they will be able to take the right approach to qualitative research and focus on retaining meaning while interpreting data and develop the right perspective to use this data most efficiently.